In a world of beauty and glamour, a harmonious line fulfilled by a sensuous form, was brought to life in Gold, the most majestic of metals… the creation of a love story that revealed the essential spirit of the most fabulous jewelry House in the Arab world, L’AZURDE. Treasuring the elegance and quality of its jewelry, L’AZURDE beheld a unique knowledge and talent shaping the most mystical metal for The Woman.

Since its establishment 3 decades ago, Mr. Abdulaziz Alothaim, who had portrayed the Woman as a symbol of finesse, beauty and elegance, crafted the way to the foundations of L’AZURDE, a house that has become an inimitable signature in the universe of luxury and fashion.

The company revolutionized the traditional jewelry industry and applied its knowledge and expertise in the craftsmanship of its finest designs. L’AZURDE’s heritage, values, spirit, tradition and know-how have been handed down through generations and embodied with the creations that convey intimate messages and intense emotions… an empire of sentiments.

This vision that was able to transmit a corporate culture, tradition, knowledge and heritage through time, is today, as in the past, making an impression, growing originality and skills, designing unique pieces for a refined clientele, Sheikhas, fashionistas, and celebrities.

These innovative creations, to be worn by day or in the evening with gorgeous ball gowns, are a mere translation of the L’AZURDE style and experience. Being the fourth largest gold jewelry brand in the world, L’AZURDE’s vision enabled The Arab World to regain its lifestyle reputation, and has reclaimed its international standing for high jewelry definition.